Advertising on Google

Advertising on Google

Video: Advertising on Google - Google AdWords Overview

With Google AdWords you can reach the targeted customers easily who are already searching for kind of products and services you offer.

What is Google AdWords?
There are more than 1000's of advertising programs on Internet. But not even one of them target the exact audience which advertisers looking for (except Google AdWords). Google AdWords not only target the exact audience for your website. But it also helps to increase your sales and service to the larger extent. 

I am running small business. Whether Google AdWords is suits my business or not?
No matter if you are running small business or big business or running a business website. Google AdWords suits all the business people. 

Google AdWords is easy to advertise program on Internet and most importantly it will reach the new customers looking for the kind of products and service you offer for them.

How much time Google will take to display my Advertisement on Google Search Results and Google Partner Sites?

Google AdWords is online Advertising program you can reach the targeted customers within matter of time. Say, 10 to 20 minutes maximum. Google AdWords is the only Advertising Program which offers different types of Advertisement Tariff. 

Advertising on Google: No matter what your budget or how little you have. you can reach new customers and grow your business using Google's online advertising program. With AdWords, you can choose where your ad(s) appear, set a budget that's comfortable for you (there's no minimum spending commitment) and easily measure the impact of your ad. Reach people exactly when they're search the internet for what you offer. Your ad can appear on Google Search Results (see the above picture at the top middle and also at the right side of your screen mentioned as paid results) and your ads also appear on partners sites (Google AdSense Publishers Websites and Blogs) With cost-per-click bidding, you're charged only when some one click your ad on Google Search Results page and also in Google Partners Websites which is already mentioned above. You can also choose where your ad appears. You can also choose the websites which display your Ad. Geographical Area (like Town, Cities, Country and Region)

The above paragraph Content Courtesy : Google AdWords

Whether Google Advertising Program really reaches targeted customers (Google AdWords)?
Google AdWords reaches large amount of audience all over the world. Especially in United States it reaches 80% audience and in India it will around 75% audience. So it is very big audience.

With help of Geographical tool you can reach exact customers near by you. Suppose if you are running a bakery in Chennai, they you can select Geographical Region as Chennai, Tamilnadu and India. So that you can reach exact audience your product. In the same way if you are in New york running web designing business then you can give advertisement via Google AdWords and target the customers in New York. So it is easy to set-up and run the advertisement campaign and you can also mention this is the place your ads can appear. So people from other parts of the world not witness your ad. So there is no unwanted customers to your website.

Advertising on Google - Cost Per Click Program

With Google AdWords cost-per-click bidding campaign you're charged only when someone clicks your ads either in Google Search Results page or in Google Partner Websites. There are several bidding options available for advertisers to choose from. They can bid for Normal Keywords or they can go for High Quality Keywords. It's totally depends on advertisers choice. But before bidding for keywords you must have a thorough knowledge of What is Google AdWords? and How its Works?

You can also decide how much or smaller amount you want to spend monthly and you'll never be charged more than that budgeted amount or agreed amount.

You can also analyze your ad unit and build according to that. You can view comprehensive report of how your ad is doing and also see how many new customers contact your business from your ad. Where they are coming from and also their details of behaving on your website.

You can also use Google AdWords Keyword Tool to improve your ad campaign. You can also increase the number of prospective customers who contact your business. 

For example : If you are bidding for keywords say "Web Designing Company in Newyork" 

now there are two options available either you can select your country and city or only city is your choice. You can mention only city that is Newyork then your ad will appear on Google Search Results only in Newyork. So now you understand the importance of targeted advertising campaign. Because of targeted advertisement campaign you will get more customers to your business and it will leads to high volume of sales. 

Bottom Line: Google AdWords is wonderful advertisement program. But you must have thorough knowledge of this program before you start your first ad campaign. 

Now we start the 1st lesson Get Started with Google Advertising Campaign that is Google AdWords in 3 Easy Steps. 

1. Create an Google AdWords Account
2.  Create Your First Ad Campaign 
3. Activate your Google AdWords Account (you can enter Google AdWords Coupon Numbers if you have already one)